GANT is a “lifestyle brand with an American sportswear heritage”, offering modern high quality casual wear with a European touch. The story of GANT goes all the way back to 1949, when Bernard GANT and his sons began manufacturing GANT shirts in New Haven. This makes GANT one of the originators of the relaxed East Coast style that became known as American Sportswear and that has since then not lacked in successors.GANT is synonymous with the lifestyle and casual fashion of the American East Coast. The brand has a European touch to it in terms of fabrics, designs and lifestyle influences. This fusion of cultures is what makes GANT Unique.